How to Conduct a Simple Competitive Audit of Local Businesses

In the age of the internet, local businesses are an easy target for competition. If you can stay ahead of your competitors, they can help you rank better. A competitive audit is a simple way to stay ahead of the curve and make sure your business stays on top. In this article, we’ll explain why conducting a competitive analysis is important and how you go about doing one.

Why is a Competitive Audit Necessary?

  • It helps you understand your competitors.
  • It helps you understand your market.
  • It helps you understand your business.
  • It helps you understand your customers.
  • It helps you understand your website, including its strengths and weaknesses relative to the competition’s websites.
  • It helps you understand your competitors’ websites, including their strengths and weaknesses relative to yours (and the ones they share with one another).
  • And finally, it provides insight into how each of these businesses are marketing themselves online so that similar strategies can be applied in order to reach customers in a manner that is most effective for them

How Do You Conduct a Competitive Analysis?

The most common method of conducting a competitive analysis is to use a tool like SEMrush, Majestic, or Ahrefs. These tools will compare your website to your competitors’ websites and tell you the keywords that they are ranking for, how many backlinks they have, what those backlinks look like, and more. You can then use this information to identify gaps in their SEO Adelaide strategy and find ways to improve yours.

Use More Than One Tool

When conducting a competitive audit, use more than one tool. There are many great free and paid tools out there that can help you with your audit. If you’re looking for keywords to target in your SEO strategy, try SEMRush or KeywordSpy. However, keep in mind that using multiple seo Adelaide services won’t give you all the answers—it’s best to use different types of instruments so that when viewing data together such as keyword rankings and competitor information is easier for interpretation.

Check Your Competitors Backlinks

You need to conduct a backlink audit of your competitors to know the quality and quantity of their backlinks. This will help you determine how strong they are in organic search.
You can use tools like Open Site Explorer, Majestic SEO or Ahrefs to see how many backlinks each site has and where they come from (ie: country, domain name etc). This information will give you an idea of how much traffic each site gets from different sources.

If you find any links with low-quality or spammy anchor text pointing directly at your competitor’s website then contact the webmaster/web designer responsible for those pages requesting them to remove this link(s) from their websites as soon as possible.

If you can stay ahead of your competitors, they can help you rank better.

If you want to stay ahead of your competitors, SEO Adelaide can help you rank better. By staying ahead of your competitors, this means that you’re keeping up with the latest trends and news. You will then be able to anticipate when a change is about to happen in the industry and make changes on your site before it gets published elsewhere.

You can use them to get more traffic, social shares, and conversions by simply asking for them! Instead of focusing on how much traffic or how many likes or how many comments their posts are getting (and comparing yourself against them), look at what those posts have in common with each other – what makes them successful?


At the end of the day, you should never underestimate the power of a SEO Adelaide services and good competitive audit. With so many businesses competing for Google’s attention, we cannot simply rely on our own website to generate traffic and leads. Sometimes we have to remind ourselves that our competitors can be our friends in this struggle for search engine rankings—and that means checking their backlinks!

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