ZoZo and his wife Leah launched a Bloomr project in 2015 in Dubai, UAE as Traditional Florists. In 2004, Zozo embarked on his career as a Florist and very quickly found himself drawn to artificial florals due to their longevity. He saw the challenges people faced in caring for fresh-cut flowers, as well as the disappointment people had when throwing them away, but, most of all, he noted the emptiness of a space without flowers or plants. And with that, he set out to fill spaces with long-lasting, faux florals and plants. In 2006, Zozo began exclusively working with artificials and left the fresh flowers to enjoy their natural habitat.